Information
Seeing the Whole Customer

The more you know about your customers and prospects, the more effective your
marketing efforts can be. We have the largest, highest-quality information resources
in the industry available, enabling you to leverage information that is fresh, accurate
and unique for your marketing efforts.

Our information resources give you the ability to target audiences and shape your
marketing strategies more effectively, offering insight into behaviors, attitudes and
tastes of individuals and customer segments.

Cooperative transactional
Capitalize on the collective marketing power of the catalog, publishing and business-to-
business industries through cooperative databases.

Life-event triggers
Find relevant prospects from the new movers, new homeowners and new parents
within your marketplace.

Syndicated research
Gain a single view of customers and prospects across media channels, and increase
precision within your branding and mass media efforts. Design & Marketing Concepts
provides information fon brands, products and media, including consumer brand
preferences, attitudes and lifestyles.

Market research
Reduce both the time to field and the costs of ongoing market research. Access the
information and insight you need to identify consumers, track brand perception, test
new products and line extensions.

Online lead generation
Reach prospects in real time when they express interest in a specific product or service.
More effectively match marketing offers to qualified prospects, for a higher return on
investment.