Website File Names

While these sound unimportant, properly naming files is an intricate part of the overall
site-based optimization process. There are more than 100 factors considered by search
engines for ranking purposes. Each factor plays a role in how well your natural search
rankings will develop. Based upon the page topic, Design & Marketing Concepts will create
optimal file names that properly identify the subject of the page. Combined with internal
linking strategies, your file names become very important to the overall usability and
rankings of your company website.